What is Digital Marketing?
Digital Marketing is nothing but promoting your products and services through the internet. Every day the number of searchers on the internet is increasing frequently.
There are many ways to promote business online such as Facebook ads, Instagram ads, YouTube ads, and so on.
But Facebook ads are the biggest revenue source of Digital Marketing or any other business.
When you are investing on Facebook to promote your business, that time the return is guaranteed.
Investment is the Heart of the Body!!.
The best digital marketers have a clear vision of how each digital marketing strategy supports their business goals and based on their marketing strategies, marketers can lead a large campaign through paid and also free channels at their disposal.
Covid effect on digital marketing:
During this ferocious Covid-19 pandemic, every small job doer became jobless. But the people having a business are relying on digital marketing and it is growing now more than ever.
Global data announced the growth of the Indian e-commerce market is bumping to Rs.7 trillion by 2023 because of the lockdowns.
During this pandemic, with every consumer locked in their homes, all traditional marketing efforts are out of the question.
Business people who do not have a social media page will now have to speed up their digital transformation and devise a digital strategy to communicate with their audience.
Thus, the DM scope in the future will not only thrive but also let businesses survive in the market.
Why you should be in a lane of Digital Marketing?
Before I tackle the most effective digital marketing channels for your business, let me demystify Digital Marketing a bit and share its benefits.
- Digital Marketing is intelligible
- Constant online presence
- It is cost effective
- It builds trust between you and your customer
- Provides instant and highly measurable results
- It allows you to interact with the newbies and the professionals.
- Allows you to make changes as you want.
- It delivers an excellent return on investment (ROI)
- Allows you to target your ideal buyers.
- Helps you to engage with Mobile Customers.
5 most effective digital marketing channels:
- Social Media Marketing
- E-mail Marketing
- Content Marketing
- Video Marketing
- SEO & PPC
Difference Between Traditional Marketing and Digital Marketing
| S.no | TRADITIONAL MARKETING | DIGITAL MARKETING |
| 1 | Ads Duration is Limited | Long Duration |
| 2 | Charges Extra for Up-gradation of Ads | No charges |
| 3 | Results are not guaranteed. | Results are guaranteed. |
| 4 | You have to look for customers | The customer looks for you and for your products |
| 5 | Reaches for limited Audiences | Reach out for Maximum People |
| 6 | Communication Delay Exists | Communication plays Major Role |
| 7 | Getting Reviews is Difficult | Easy to get Reviews |
| 8 | Convincing is Bit difficult | Convincing is Easy |
| 9 | Tracking customers or Product is Difficult | Tracking is Easy |
| 10 | Return on Investment is low and May vary sometimes | Return on Investment is High |
Conclusion:
Digital Marketing can never be late for you. It’s upon you how and when you step towards exploring yourself in digital learning. This is something which is growing simultaneously with business people. So, why delay come and join today your free digital marketing course.
You can build up your skills vertically in one of the specific fields (as a specialist) or you can build your skills horizontally (as a manager/generalist) or you can become a generalist with specialization in one field too. It’s your choice!
This training teaches not only the theory but also provides the requisite hands-on experience as well so that you understand the concepts thoroughly apart from providing online forums for doubt solving.
Click here to access our free Marketing Tools.