As hard as we try to stay in line with best practices, every website is bound to have some SEO errors that can adversely affect search rankings.
And if you’re experiencing the impact of these errors, you’re not alone.
In fact, in a study that evaluated landing page adherence to site performance best practices, Cambridge University researchers looked at elements such as using HTTPS, displaying images with correct aspect ratios and serving with the appropriate resolution, and more.
Not one page had a perfect score.
Let’s take a deep dive into some of the most common SEO errors so that you can start things off on the right foot, or get yourself off the wrong path if you’re already on it!