6 Best Free Email Marketing Tools

6-free-email-marketing-tools

At present, 👉 email marketing is one of the best marketing methods used by almost all the leading business organizations in the world. It is a really cool and effective method of communicating with the customers and being connected with them.

According to the latest studies, it has been found that the ROI of email marketing is as high as 4400%. Email marketing can be used for both B2C and B2B business models very effectively and effectively.

Looking for a way to run your email marketing efforts without breaking the bank? The free email marketing services on this list all let you send thousands of emails per month without spending a single penny.

Keep reading for a detailed look at each free email marketing tools. Hope this will be really helpful for your email marketing journey.

Best free email marketing services in a nutshell

Here are the top solutions that we’re going to cover:

  1. Sender (www.sender.net)
  2. Benchmark (www.benchmarkemail.com)
  3. MailerLite (www.mailerlite.com)
  4. Mailchimp (mailchimp.com)
  5. Omnisend (www.omnisend.com)
  6. Sendinblue (www.sendinblue.com)

1. Sender

Sender is one of the best email marketing tools out there. It has a higher rate of deliverability, it is one of the reasons why it is on the top of our list. You are able to create good looking newsletter without having any HTML knowledge.

sender

You should just choose one template that you prefer and customize it. You can customize it by adding text, images and videos. Email personalization is also possible with Sender.

When you run an email marketing campaign, you would really like it if you can check the open rate and click-through rate. Don’t worry, Sender allows us to track the open rate, click-through rate and more.

How many emails/subscribers do you get for free?

The free plan lets you have up to 2,500 subscribers and send 15,000 emails per month.

The next upgrade is $10 per month for 5,000 subscribers and 60,000 emails per month.

What makes this one of the best free email marketing services?
  • It has plugins for most popular content management systems.
  • Video gets converted into animated GIFs inside emails.
  • The analysis tools include click maps and Google Analytics – so you can track all your metrics effectively.
  • Adding eCommerce products is done by quickly copying and pasting links.
  • It can help you automate your social media marketing efforts.
  • It will also give you pointers on how to optimize your subject lines.

2. Benchmark

Benchmark Email is a great email marketing tool if you want to create responsive emails that look great, regardless of what devices they are viewed on. It also has an inbuilt image editor. If you need to add images to your email, you can edit them through the platform itself.

Benchmark

There are tons of email templates you can select, based on your industry, occasion, etc… If any of it doesn’t suit you, you can use the code editor and design an email from scratch. And, it has a feature called ‘Dual view’. It helps us to view the email while editing it.

How many emails/subscribers do you get for free?

The free plan lets you have unlimited subscribers and send up to 250 emails per month, which is almost exactly what you get with Mailchimp.

If you’d like to upgrade, you can start with 600 subscribers and unlimited sends per month for $13.99.

What makes this one of the best free email marketing services?
  • It doesn’t take much time to craft email marketing campaigns using their drag-and-drop email builder.
  • You can easily custom code your emails.
  • The email automation options include welcome emails, abandoned carts, and follow-ups.
  • Polls and surveys are included.
  • You receive tools for A/B testing and integrating with hundreds of apps.

3. MailerLite

MailerLite is one of the best free email marketing services that gained popularity in the last two years. This tool makes it easier for users to improve interaction using pop-ups and surveys.

Features such as landing page creator and pop-up customization are some of the outstanding features of the free email marketing tool.

MailerLite

In addition to this, you are able to create stunning emails with drag and drop email builder. And also it has an inbuilt image editor. So, with the combination of their stunning features, you are able to create attractive emails that can grab your customers attention.

With MailerLite you are able to create landing pages matching your email, which will improve your conversion rate. And finally, it provides you with a detailed report including the click-through rate, open rate, unsubscribes count and many more.

How many emails/subscribers do you get for free?

The free plan will let you send up to 1,000 emails without having to spend a dime. And while the free version will give you access to nearly all of the essential email marketing features, you might have to miss out on some advanced features.

By that, I mean you won’t be able to create templates, get live chat support or check CTR using a heatmap, or perform A/B testing. You can unlock all this for $10 per month. If you want to increase the subscribers limit to 2,500 then you need to spend $15 per month instead.

What makes this one of the best free email marketing software?
  • You can create beautiful email newsletters, pop-ups, and surveys.
  • Easily design a mobile-optimized email template for free.
  • Send a newsletter to your global subscribers at optimum time using delivery-by-time-zone.
  • You’d be able to control your backend using the custom HTML editor.
  • Find the most converting landing page using A/B split testing and heatmap analysis.
  • The dedicated support team for providing high-class live chat experience (premium plan)
  • Get access to 49+ newsletter templates for blog, eCommerce, business, and more.
  • Has an API for developers built on HTTP and REST.

4. Mailchimp

In addition to this, you are able to create stunning emails with drag and drop email builder. And also it has an inbuilt image editor. So, with the combination of their stunning features, you are able to create attractive emails that can grab your customers attention.

With MailerLite you are able to create landing pages matching your email, which will improve your conversion rate. And finally, it provides you with a detailed report including the click-through rate, open rate, unsubscribes count and many more.

mailchimp
How many emails/subscribers do you get for free?

The free plan includes 10,000 emails per month for up to 2,000 subscribers.

If you would like to upgrade to unlimited emails it costs $10 per month – the catch is that you can only have up to 500 subscribers – which isn’t the case for some alternatives.

What makes this one of the best free email marketing services?
  • The drag-and-drop editor, along with the beautiful templates that you can personalize, are some of the best in the business.
  • You get a landing page builder – use them to promote special offers.
  • Mailchimp has tools for Instagram and Facebook ads and posts.
  • Connect with tools like Shopify, Eventbrite, and Salesforce.
  • The automation tools include options for abandoned carts, welcome campaigns, and product recommendations.
  • A/B testing and segmentation make your emails more effective.
  • Great award-winning customer support available 24/7.

5. Omnisend

Omnisend is a must among these email service providers for users who are running online stores only. It quickly pulls products from your store and generates beautiful, attractive and fun emails and opt-in forms to grow your email list.

It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.

Omnisend
How many emails/subscribers do you get for free?

The free plan offers you 15,000 emails per month and 2,000 emails per day. It doesn’t matter how many subscribers you have.

Upgrading depends on whether you need more emails per month or more advanced features. The first option is $16 per month for 500 subscribers and 15,000 emails. The email count and pricing goes up with more subscribers.

What makes this one of the best free email marketing software?
  • The free plan is a steal and the upgrades are rather flexible.
  • The eCommerce integrations instantly pull products you want to sell into the email.
  • It has creative signup forms like popups, landing pages, and a wheel-of-fortune game.
  • Send out discount codes or scratch cards.
  • Create automation reports and A/B test campaigns.
  • Retain mobile audience using mobile-friendly email templates.
  • Send out automated emails for abandoned carts and order confirmations.
  • Also offers enterprise solutions for bigger companies.

6. Sendinblue

Sendinblue has a great free plan (unlimited contacts) along with support for SMS text message sending, SMTP, in-depth analytics, powerful marketing automation features all in the same dashboard. Sendinblue is also headquartered in France, so you’re guaranteed to comply with GDPR.

Sendinblue
How many emails/subscribers do you get for free?

The free plan lets you have an unlimited number of contacts, but you’re limited to 300 emails per day. For that reason, it might not be a great option if you want to send out email blasts to all your subscribers at the same time. However, if you have lots of drip campaigns, it’s quite flexible because there’s no subscriber cap.

The first upgrade is called the Lite plan, which offers 10,000 emails per month at $25.00 per month. The daily sending limit is removed.

What makes this one of the best free email marketing services?
  • A strong drag-and-drop email editor.
  • Impressive automation with things like autoresponders, coupons in emails and abandoned cart messages.
  • Integrations with platforms like Shopify, Salesforce, and Intercom.
  • Heat mapping and A/B testing to see how your emails are doing.
  • SMS marketing that can be linked to your email campaigns.
  • A feature-rich WordPress plugin that lets you manage everything from your WordPress dashboard. Plus, you can handle your transactional emails through Sendinblue as well.
  • Chat feature to reach out to visitors in real time. One of the unique features with an email marketing service.
  • A unique CRM solution that’s integrated into the main Sendinblue package.
All things considered, here are my final recommendations:
  • ⭐ I’d argue that Mailchimp is the best all-around free email marketing platform. That is if you’re okay with the limit of 2,000 subscribers.
  • 💪 If you prefer to be able to send to an unlimited number of subscribers then Sendinblue is going to be your choice. I also like their SMS feature.
  • If you’re running an eCommerce store, you have to try out Omnisend or MailerLite.

Bottom line

These free email marketing tools come with robust features even without the need to upgrade to a paid plan. Small businesses and marketers should be able to make the most of them while saving time and money. 

Even if you need to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget.

Which email marketing tools have you used before and which ones would you recommend? Let us know in the  comments section.

Hope this article was helpful. To read more articles about Digital Marketing, click here

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