They say the world is now in our hands and the information is at our fingertips. There are no second thoughts to that. The world of the internet is fantastic. It continues to transform the way we connect with people, share information, and live a quality life.
A lot of people spend most of their time on the internet. This could be for buying a product, using a service, reading a blog, entertaining themselves, or for various other reasons.
Considering the amount of time people spend on the internet, businesses too have moved online. Having a website for business owners of any size and a presence on social media has become crucial.
Knowing the importance of a website is key to grow your business many folds.
What is a website?
A website is simply a live and accessible web page or a set of more than one web page under a single domain name.
There are domain names which one buys in order to create their own websites. These domain names are like addresses on the Internet. For example: focusarcdigital.com– This is the Domain name.
Once the set of web pages with that domain are hosted and become live on the Internet, it becomes a website.
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Who all need (or have) a website?
Every business, company and every organization needs a website in today’s online world to establish its presence. Not only this, to reach its audience, but it helps you to build your brand.. It brings all the advantages and benefits of a business.
There are many types of websites on the Internet. These types of websites have different purposes and objectives. That is because different types of organizations or individuals created and operated them.
For example, there are:
- Company websites
- E-commerce sites
- News sites or portals
- Community websites
- Blog websites
- Personal websites
Before reading the below points, here is a video on why you need a website.
Listed below are 12 reasons proving the importance of website:
1) Online Presence
One of the major advantages of having a website is that it is accessible to anyone, anywhere, anytime.
Even during non-business hours, customers can access your website and avail your services or get the information they need, which is one of the key elements in the importance of a website in business.
2) 24/7 Customer Support
Providing customer support is a tough job for any business. However, providing customer support online is easier and more cost-efficient than hiring personnel to provide support.
This is where the importance of having a website becomes clear as customer support through a website can be provided in various ways:
- FAQs – This is the most commonly used medium. All the frequent customer queries are answered on the website, saving your time, while also providing precise and relevant information to customers.
- Chatbots – Chatbots on websites also do the job of addressing frequent customer queries through template answers. Chatbots can also provide users with many other important pieces of information like signing-up procedures, information about services/products, and so on.
3) Information Exchange
Over 50% of the customers expect any business to have an online presence where they can access their services. One of the most captivating aspects of a website is how easy it makes information accessible to customers.
At its core, a website is nothing but a medium to communicate with customers and to provide them with information and resources. Here are a few ways in which websites help in exchanging information:
- Advertisements that update customers about the latest offers on products and services
- Newsletters that update customers about any upcoming events and news
- Contact forms that invite enquiries or requests from customers
4) Establish Credibility and Build Trust
In the old days, when customers expected businesses to have contact numbers and addresses mentioned in their information brochure, customers nowadays expect businesses to have a website or online presence.
This is a crucial first step in establishing trust. From this perspective, for a business, a website is highly important.
Websites are an essential tool for businesses to establish their credibility and build trust with their customers. This can then be further boosted by local SEO services to attract a local demographic for businesses who might be new in the market.
5) Professional Web Design
Website visitors have no reason to stay on any Web page unless they’re tempted to. Visitors can get bored very easily and expect something unique to capture their interest whenever they’re visiting any website.
Hence, it is crucial that businesses build their websites with immaculate design and architecture so that customers are offered exceptional features and convenient navigation. This will encourage more visitors to take a peek at your website, and potentially buy from your business.
The accessibility of your business grows exponentially with a website, as it can be accessed from any corner of the world. Hence, websites help businesses break geographical barriers and significantly increase their sales.
There is no limit to the revenue that could be generated by your website. If the reach of your website can cross the borders, the revenue can reach sky high. All you need to do is optimise your site and make sure that your audience finds you when they are looking for you.
Besides that, you can also give some of your digital space on your website for display ads. Let’s say your site is about reviewing or selling mobile phones, you can give some of your digital space on your website to display ads relevant to these phones. This is just an additional way with which you can generate more revenue.
A physical store requires a massive investment for owning or renting a commercial space. Besides that, furniture, interiors, and employees are also some additional expenses that cannot be ignored.
On the other hand, creating a website is very easy and cost-effective. With CMS like WordPress, Shopify, or Wix, one can easily create a website with little or no help.
Only if you are setting up a complex website like E-commerce or one with thousands of pages, or complex filters and facets, then you might need the help of experts. However, the cost can still be minimal in comparison with setting up the physical store.
Websites can become your online store, office, or showroom at a very minimal cost. A physical store will have visibility within a particular radius of its location, depending on its type.
When it comes to a business with an online presence, the visibility or the reach has no bound. Users from any part of the world can access the website.
Marketing plays a crucial role in the expansion of any business. Let us say your offline business is doing well, and now you want to expand it online. If you have a website, you can make it appear on a Search Engine whenever people search using a keyword.
There are two types of marketing method that make this possible. One is Search Engine Optimization (SEO), and the second is Search Engine Marketing (SEM). You can also market your website using social media, display ads, and other techniques. You can also set up a target audience of your choice and use demographics like age, gender, location, and more for the same.
A digital marketing agency with proven success records helps you create and execute a marketing plan for your business that would drive relevant users to your website.
Do not limit your website for just selling products or services. Create a portfolio that shows how well you are doing in the business. A business with no website loses multiple opportunities that can come online.
For example, a website can provide a map or directions to their business locations or offices. If someone wants to know about a business at their convenient hour, a website can help them with the same since it is accessible at any time.
To become a successful businessperson, you must have a professional website.
12) Growth Opportunity
A website can act as a company’s portfolio or resume. This can prove beneficial for businesses as the website can act as a reference for potential investors in which they can be acquainted with your services, what you have achieved so far, and what your plans for the future are as a business.
To conclude, Website Importance – Presence and usage
A website is and can be the very important tool for any businesses and every small business can properly establish itself in the market. It is the best way to create and build their space and identity in the online market space.
A website can in fact help a small business win even in the most competitive market.
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