10 Hottest career path in digital marketing

10 Hottest Digital Marketing Career Paths

Here’s a breakdown of some of the fields that are projected to be in high demand in the next years, with the added benefit of a strong income trend.

1. SEO Expertise

Search Engine Optimization refers to making the website or a web page rank on the search engine’s results. Anyone dealing with SEO has to work on analyzing, reviewing, and optimizing websites using organic SEO techniques.

SEO jobs are among the highest-paying in the digital marketing industry. This is in part due to the fact that search engines such as Google are continually updating their algorithms, necessitating the hiring of SEO specialists who are up to speed on these changes.

But it’s also because SEO is difficult to master; ranking high in search engine results necessitates talent, perseverance, and patience.

2. PPC Specialist

Pay-per-click (PPC) is an Internet marketing technique in which advertisers place advertisements on web pages but only pay for them when they are clicked.

In essence, it’s a method of purchasing website views rather than seeking to earn them naturally through SEO. To thrive in PPC, you’ll need excellent analytical abilities, project management, and meticulous attention to detail.

3. UX Designer

User Experience (UX) designers are responsible for the end-to-end development of websites and digital marketing applications. They may have a technical background or experience in high-end design.

UX designers are focused on understanding the website from a whole marketing experience, and so need to understand audiences as well as have an in-depth knowledge of the product or service. Their role is integral to optimizing an ecommerce website to drive prospects and customers to browse and buy.

They will typically take the lead role in project management for visual design and testing, with a specific eye on the usability of a website or application to improve user experience from start to finish.

4. Social Media Executive

If you are interested in social media and love creativity, this is the right position for you. These days, every business is there on social media and they need people who can operate all their social media accounts.

So the responsibility of a social media executive is to create posts that go daily on social media channels and that needs to have a lot of creativity.

For that, you will need to conduct some brainstorming sessions so that you will get a lot of campaign ideas. So this position is for all the creative folks out there.

5. Graphics Designer

If you are good at designing and know various tools like Adobe and Photoshop, then you are a perfect fit for the field of digital marketing.

When a social media executive forms ideations for a design, then he or she goes to the graphics designed to get it designed. Every company these days hires a graphics designer in order to get designed good-looking posts for their social media channels. This position is a lot in demand.

6. Social Media Marketer

As the name implies, social media marketing is all about managing a company’s presence across social networks that include Facebook, Instagram, Twitter, Linkedin, Pinterest, etc. Social Media Marketing Specialists also design and execute a complete social media strategy for a company.

The role of social media marketers consists of creating a social media strategy, creating content according to it, posting this content, and keeping a watch on some key metrics like reach, impressions, and engagement of the followers.

One has to also conduct paid advertising on platforms like Facebook and Instagram to generate leads more leads that can eventually convert into actual customers.

7. Web Developer

A web developer is required to be knowledgeable about the many coding languages in use and to have the ability to design a functional and appealing website for the company.

A smart web developer looks at the customer’s needs to make sure the information, pictures, and navigation all contribute to a positive user experience.

In order to build a website that gives the best user experience and satisfies corporate objectives, a web developer must be proficient with computer software, HTML code, and graphic design.

8. Email Marketing

An example of a specialized area of content generation and marketing is email marketing. Email marketing is overseen by qualified marketers with copywriting and editing knowledge.

Email is one of the most powerful content types available. You’ll need persuasive writing skills and an understanding of how to construct an effective email marketing strategy to do this well.

You’ll also be in charge of campaigns, launches, and public relations efforts, all of which will be based on a large database of customer data and lists.

9. Content Manager And Specialist

Since it influences almost every area of marketing – and goes far beyond writing and social media activity – content management is a critical job for every agency or digital marketing team.

They must be able to not only develop SEO-optimized material, but also organize, store, and manage it efficiently. To grasp how content feeds into various components of the marketing plan, as well as how to generate and share content assets on the appropriate channels

In charge of social media strategy, managing a team of writers, building an effective editorial calendar, making compelling videos, using analytics to report and strategize, and a variety of other tasks. To do so, they must coordinate teams and collaborate with people from various backgrounds.

10. Digital Marketing Manager

Digital marketing managers are in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.

Over and above you could guide your team which field would be profitable.

Ways To Improve Your Digital Marketing Skills

Here are some suggestions for how you might keep your abilities current through upskilling:

Take a digital marketing course online and work at your own pace and in your own time.
Create your own website to showcase your knowledge and abilities.
Conduct informational interviews with people in the field or expertise you’re interested in.
Subscribing to blogs that provide useful knowledge and insight that you can use at work is a good idea.
Join and engage in social media communities related to your field of interest.

Every organization requires personal with digital marketing experience, regardless of their specialization. There are plenty of options to establish your dream digital marketing profession, even if you’re not technically inclined.

So choose the field you think works for you!

Moreover, digital marketing is quickly emerging as a promising business with plenty of new prospects and rapid career advancement. If you want to be a part of the hottest sector and grow with it in the next decade, start upskilling today.

We hope this has clarified your thoughts on a profession in digital marketing; please let us know what you think in the comments section below.

How can I start a career in digital marketing in India?

If you’ve made it this far and are considering starting your own career in digital marketing, here are a few ways that can help you get started.

Firstly, you need to start by learning a few digital marketing skills. Learning industry-relevant skills from a renowned institute is the first step to enter into this field.

If you’re new to this and haven’t found out which skill/skills you’re interested in, sign up for an online digital marketing course that will teach you all the digital marketing skills needed.

Also read |What is Digital Marketing? Beginners guide

FAQ

Q. What are the latest digital marketing trends?

A. The latest digital marketing trends are AI, Voice Search Optimization, Video Marketing, Instagram Reels, Interactive Content, Influencer Marketing & Smart ads to name a few.

Q. What are the top trends in digital marketing for 2022?

A. The top trends in digital marketing for 2022 are AI, Voice Search Optimization, Programmatic Advertising, YouTube ads, Instagram Reels, Shoppable Content, Influencer Marketing & SEO.

Q. What is the future of digital marketing?

A. The future of digital marketing is very promising and will see big growth. We are expected to see some more technology development and machine learning involvement in the digital marketing industry.

👉🏻 Want more tips to grow an engaged community on Instagram in 2022? 👈🏻

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Digital marketing trends 2022 - Focusarc

9 Huge Digital Marketing Trends To Watch In 2022

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Digital advertising is always growing and changing. After Covid-19 (second wave), we are observing tremendous changes in people’s habits and purchasing behaviour. We are also seeing huge growth in the startup industry.

Traditional digital marketing won’t work anymore in 2022, so you need more innovative and effective marketing tactics to stand out in your market.

Instagram Reels, TikTok, Google new algorithms, and Covid-19 have changed online marketing, so we got you a list of marketing tactics and strategies you need in 2022 to succeed.

Digital marketing trends never stay the same for too long. As technology develops and people’s buying behaviour changes, the way companies attract their consumers has to change.

by California Business Journal Editorial Staff

There is a vast opportunity for the digital marketing sector to grow in 2022. With that being said, let us look at the most effective digital market trends that will help you thrive in 2022.

What are the emerging digital marketing trends?

I’ve chosen 9 emerging digital marketing trends for 2022 that will help you put your business in front of the competition and will help to boost your business.

Mind you, these are predictions based on what’s already happening in marketing. You should never forget about the golden rules that are timeless and were proven to work every time.

The new trends, however, are a great opportunity to distinguish your brand and put you forward of the competition. The earlier you catch on, the better chance to get discovered.

Ready? Let’s take a look at the latest digital marketing trends:

1. Short Videos & Live Streaming

The attention span of people has reduced significantly from long videos to short videos. Instagram Reels and TikTok are actually doing considerably well and people are spending hours on these platforms.

During the lockdown, people did live sessions to connect with their audience. These live sessions are expected to do well in the future too.

Source: BRID.TV

The power of Live streaming can be estimated from these examples: Kim Kardashian has sold more than 150,000 bottles of her perfume within minutes, with the help of Live streaming only. Isn’t it great!

Source: YouTube

Youtube, Instagram, Linkedin, etc to educate their potential audience about their products & services and received good feedback. Implementing the live streaming strategy is more impactful.

This is proved by the fact that 90% of the potential customers believe in the business when the information is conveyed through a video.

2. Metaverse and VR/AR

In October 2021, Mark Zuckerberg announced the transformation of Facebook into Meta. The company revealed they are working on “Metaverse”, a next generation of social media or perhaps even the Internet.

You can start with planning Metaverse strategies already. There are tons of apps that already work in the augmented reality available through your smartphone camera.

For example, the IKEA place app gives you an option to try the furniture at your own home before you purchase it. This is a use of Augmented Reality by IKEA to promote its business.

As the mobile devices are getting more advanced and VR sets are more accessible, VR and AR marketing will be an emerging digital marketing trend in 2022. We are yet to see how it will play out.

3. Local SEO & SEO

You should focus more on Local SEO as it gives a much better reach for brands and businesses. And give your business authenticity and a very organic reputation among the local searchers.

Having a well-furnished and highly rated profile on Google My Business can boost your business growth tremendously. These days people research well and check feedback before purchasing anything from you and if you are nowhere to be found except your website, you will lose trust and sales.

Google introduced new algorithms and gave new opportunities to small and new businesses to rank high on google. You need to have unique and well-researched content on your website that provides value.

4. Voice Search

Google is promoting voice search endlessly and encouraging people to speak their queries instead of typing. If your website isn’t voice search ready, you are losing your business and market.

Voice search will shortly become the preferred way of searching on google. It is quicker, hands-free, and more suitable. Voice search is ushering in a new era of SEO and focusing on long-tail keywords.

If you aren’t answering questions of your visitors on your website, you need to make your website voice search-friendly in 2021.

The increasing use of voice search has pushed companies to rethink their digital marketing strategies. If you’re still unsure about voice search, consider this:

20% of all internet searches are voice-based.
58% of consumers used voice search to find local business information.
40% of adults use voice search daily.
1 billion voice searches take place every month.

Voice search already plays a crucial role in providing relevant information for search engine users. Google Assistant has 1 million actions and Alexa has over 100,000 skills, which represent functions that allow their voice assistants to react very specifically to user commands and queries:

5. Influencer Marketing

Influencer marketing is an ongoing trend that you might also have experienced in different social media channels. It is a type of word-of-mouth marketing where celebrities or social media influencers are used to amplify the brand message to a larger market.

These influencers can be Instagram or YouTube personalities who have thousands and millions of followers. These personalities have a niche following who can help spread the word about the brand to the broader market.

For example, Kareena Kapoor Khan, an Indian Bollywood actress promoting the Netmeds platform through her Instagram handle.

In the past, companies used to force ads on their consumers but today, people don’t click on ads even if you are offering mind-blowing solutions. So you need endorsements from people they trust and follow.

6. Interactive Content

Nowadays, interactive content is the boss, with 91% of marketers rating interactive content is booming in 2022. Today’s people want to interact with brands, products, and services before making a purchase.

Interactive content not only enhances conversions to 40-50%, but people love to share this content with other people in their circle.

● Interactive content generates 2x more conversions.

● 88% of marketers voted that interactive content makes them stand out.

● Interactive content gets up to 5x more traffic than passive content

● 91% of B2B buyers would like to consume interactive content.

7. Google Ads Smart Bidding

There is endless competition between brands and businesses to rank higher on search engines. However, SEO demands a lot of effort and time to get your website on google’s first page on top.

An alternative for this, is paid ads. It makes easier for you to rank on top, so it is considered to be a very effective digital marketing trend in 2022.

PPC advertising and its “smart bidding” feature help you in many ways and save time and ace ads performance.

Benefits of Smart Bidding include: Advanced machine learning, Wide range of contextual signals, Flexible performance controls, Transparent performance reporting.

8. User-Generated Content

The User Generated Content (UGC) helps in building and strengthening the communities. It helps in bridging the gap between brands and users and brings them on the same platform.

UGC can be in the form of testimonials from users, posts and images created by users or comments on blogs. UGC has been influential and will continue to be an interesting digital marketing trend in 2022.

#AtHomewithOreo campaign in the pandemic COVID-19 is another example of the success of User-Generated Content (UGC). The campaign attracted 249 million impressions and 29 million video views. The brand encouraged its users to share their recipes with Oreo on Facebook and Instagram handles.

The campaign gained an organic reach of 400000 people. As per the associate director of Mondelez India (Oreo biscuits), the campaign reduced the pandemic gloom and create playful moments among families.

9. Zero click searches and Featured snippets.

For the past couple of years, we have seen the rise of the featured snippet, which describes a page’s content in the search result. A page that receives a featured snippet is said to have a “position zero” as it shows up before the first result:

The highlighted and featured snippet is Position Zero, as it is displayed at the top of the SERP, the leading organic result. This position portrays the best answer to the query asked on Google. Google pulls out the content from the first 10 organic results and displays it on Position Zero.

The featured snippets mostly appear to the questions, including terms like who, what, how, when, and more. The featured snippets can be in paragraph form, in a list form, or table.

Also, answer the question in the keyword with the help of quality content. Do not forget to create the schema for the FAQ’s, events, and location. This will boost up the Click Through Rate and will give more organic traffic to your site.

Conclusion

We can say that the digital marketing industry is going to change completely in 2022. You can’t force your ads on consumers and expect them to buy from you.

You will need to engage and interact with your customers with your brand, product, and services.

Short videos, interactive content, live sessions are going to remain here. Influencer marketing will grow tremendously in the coming future, so you need a mixed digital marketing strategy to boom in 2022.

“Change is the law of life. And those who look only to the past or present are certain to miss the future.”

John F. Kennedy

Also read | Affiliate Marketing on Amazon

FAQ

Q. What are the latest digital marketing trends?

A. The latest digital marketing trends are AI, Voice Search Optimization, Video Marketing, Instagram Reels, Interactive Content, Influencer Marketing & Smart ads to name a few.

Q. What are the top trends in digital marketing for 2022?

A. The top trends in digital marketing for 2022 are AI, Voice Search Optimization, Programmatic Advertising, YouTube ads, Instagram Reels, Shoppable Content, Influencer Marketing & SEO.

Q. What is the future of digital marketing?

👉🏻 Want more tips to grow an engaged community on Instagram in 2022? 👈🏻

Follow me on Instagram by clicking here.

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9 Inspiring Web Design Trends & Websites for 2022

Techniques for Animation in Website Design

These web animation techniques can guide you on how to create even more incredible website designs.

1. Navigation

Navigation is one of the most common animations on websites. Hidden navigation has become particularly trendy today, as they provide a smoother user experience. You only need to click on the icon to be directed to the next stage. Navigation animations have the following benefits:

They organize UX architecture
They break your site into categories
They let customers easily find the content of each category
They decrease the time users spend on searching for items on a website
They make pages more accessible.

2. Hover animation for desktop

Hovering is another widely used animation for a website. The CSS website animations, which can be created using JavaScript, provide feedback on users’ actions. Hover animations also improve the overall user experience by simplifying navigation.

A significant disadvantage of hover animations is that they do not work on mobile devices. Luckily, elevation animation creates the same effect on mobile devices. Just one tap is required to be informed about an interaction immediately. In this way, the user will know that they have triggered a specific response.

3. Dark/Low Light Mode

Dark mode, night shift and other low light user interface options provide users with a low-contrast site or app that is easier to look at in low light environments.

On their website, Brazilian design studio estudio/nk uses a sticky light-to-dark switch that appears on each website page, allowing users to toggle between light and dark versions as they scroll through different pages.

Our team believes the popularity of dark mode toggle switches on websites could lead to more black and white web designs in 2022.

4. Large Attention Grabbing Titles

In our rushed society, users appear to have less time to spend on websites. For this reason, design is adapting to include large, bold titles, and shortened messaging to capture audiences attention and decrease the time to convert.

The larger heading tags are usually paired with smaller sub-text copy if more information is needed, which is similar to the minimalism approach.

Austin Eastciders demonstrates this alliance of font sizes throughout their homepage design and utilizes video to showcase the different occasions to enjoy their tasty ciders.

5. Creative effects

Your goal is not only to create an excellent presentation that attracts viewers but also to design a unique digital experience. Creative effects allow you to add special features that can make your site stand out.

It allows you to add interactive features that make viewers excited each time they.

6. Dynamic Backgrounds

Dynamic backgrounds are one of the best animation effects for websites. An animated web page design makes the user journey memorable and helps build an emotional connection with a user. Background animations should complement the existing content of your website rather than be at the center of the user’s attention.

It also implies keeping an excellent balance between compelling content and distracting content. What’s most important, your dynamic background shouldn’t make the overall UI and UX design look heavier.

7. Galleries and slideshows

Today, you can see slideshows on many websites. They allow viewing many images without interfering with the user experience. Using a slideshow is a fun way of delivering a lot of pictures on your website. The users have the option of viewing these images, or they can continue searching for other content on your site.

One thing you should bear in mind when using this animation technique is the number of images to include and the speed at which the images are moving. The speed is more important because it can create an unpleasant experience for the user if it’s too fast.

8. Scrolling

Scrolling is a vital part of a user’s experience. Making this visually appealing is essential, as it will determine whether the viewer continues scrolling on your website. A smooth scrolling provides better customer experience and results in increased engagement.

Scrolling used in longreads usually helps create an emotional connection with viewers. Break content into different segments and add web animations in between to make the interaction more interesting for users.

9. Whole Page Motion

Whole page animation usually means the slight movements of the entire website background. It mainly used to add a feeling of magic and exciting adventure to website design. The main rule of this animation type is that it should be almost invisible and unobtrusive. The whole page animation should just add a little bit more fresh air into a website layout and visitor interaction with a company.

10. Storytelling (Additional)

Modern users are more interested in products and services if a brand introduces them to customers in a storytelling format. Animated storytelling has become another popular type of animation for the web. They help introduce a brand creatively and establish emotional bonds between users and a company. Usually, storytelling website animation effects are used in longreads on a website, as this format is the most convenient to tell a comprehensive and engaging story.

Why should you use animation in your website design?

The use of animation in website design continues to increase. To make sure you are up-to-date and give your website a fighting chance against your competitors, it is best to apply animation. Aside from this advantage, here are other reasons for using animation:

Attracts attention to your website;
Acts as a guide for you;
Keeps visitors engaged for a longer time;
Increases user interactions;
Creates an emotional connection with viewers;
Improves the overall website experience.

Deciding which website animations to incorporate into your website design is essential. You need to make sure that everything on your website lends well to this experience. Always keep in mind that it is better to use simple animations, as in the examples of animated web pages below. Complex website animation effects can create an opposite response. As a guide, here is a list of the top 5 web animation examples.

Creative Web Animation Examples

1. Beyond Beauty

This project was made as a tribute to four women primarily known for their appearance and allows the visitors to discover their inner beauty. The website is simple and feminine. A soft song plays as soon as you open their page. Different facial illustrations will show while you scroll through the page. When clicking on an illustration, it will lead you to their story and a speech of them with the transcript by the side will be played.

2. CALAR.ink

It’s a creative unit formed by members with diverse skills such as art, design, technology and space. They are a based in Japan that crosses reality and virtual reality and integrates art and technology. As creatives themselves, they really expressed it on their landing page. You can even play around in their pages! It shows different introductions to their website showing a colorful, playful and creative side of their unit.

3. Every Last Drop

Every scroll has a story when it comes to this website’s animation. This is an interactive website about water saving in the United Kingdom. Kids and adults would be educated with this informative guide when it comes to water saving with how creative and fun it is to interact.

4. JTB Europe

Reflecting what their company says, JTB Europe enhances the image of your brand and business results through memorable conferences and effective meeting. Animations fill this website. Going through each scroll gives you a different experience and feel for their page.

5. noformat

noformat is a strategic design agency based in New York City. Founded in 2001 They are a collective of strategists, designers, developers, inventors, artists and storytellers. Their website welcomes you with an eye that follows your cursor. Along with texts of their works and what they create as a company.

6. Verity Studios

The Verity team has spent the last 20 years pushing the boundaries of what’s possible in the design and creation of drone technology. Basic yet stunning. It’s just how their website and actual work go together.

7. Species in Pieces

This is one of the most interesting websites with animations. Species in pieces is an interactive exhibition that turned into a study. It is about 30 of the world’s most interesting but unfortunately endangered species — their survivals laying literally, in pieces.

8. Miki Mottes

Miki Mottes demonstrates a very cool interactive website with a unique CSS animation website. Not only that, but its excellent navigation bar design also provides a good user experience. The scrolling effect of the floating navigation bar makes navigation logical & clear.

9. Pete Nottage

This website for voice actor/presenter Pete Nottage is one of the best on the web for animations. Clicking on the links also provides little nuggets of personality through animations.

How to make the best-animated websites? Pick the right animation tools!

1. ANIMATE.CSS

Animate.CSS has more than 60 animation effects, including almost all common animation effects. With this animation library, designers can easily and quickly create CSS3 animation websites.

2. MAGIC ANIMATIONS

Magic Animations is a unique CSS3 animation effect package that designers can use freely in their own website projects. Designers need only introduce CSS styles on the page: magic.css or the compressed version magic.min.css.

3. BOUNCE.JS

Bounce.js is a very powerful visual CSS3 animation code generation JS library plugin. You can edit various animation effects of CSS3 using their visual interface. In addition, Bounce.js can also be used alone to complete various CSS3 animation effects through JS code.

4. Mockplus

Mockplus is a web prototyping tool to create cool interactive websites with navigation bar switching designs and scroll-triggered animation effects.

Conclusion

Whether big or small, animations can enhance the experience users receive when they visit your website. Animations make a website more engaging and interactive, but the best method is, ultimately, to keep your animations as simple as possible.

We hope these websites with animations has helped you inspire and create ideas for your website. Are you looking for a company that can help you bring those ideas to life? Contact us today!

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Best Free Lottie Animations Download

What is a Lottie?

A Lottie is a JSON-based animation file format that enables designers to ship animations on any platform as easily as shipping static assets. They are small files that work on any device and can scale up or down without pixelation.

In this post, you will get a complete list of free Lottie animations that you can use in your project free of cost!

The list comprises 50+ animations which you can download in JSON, Mp4, or SVG format.

List of 25+ Free Lottie animations

1. Delivery Animation

2. App Click Animation

3. Digital Marketing

4. Success

5. Car Running Animation

6. Skeleton Frame Loading

7. QR Code Scan

8. App Development Animation

9. Stay At Home

10. Lost Animation

11. Web Creator Animation

12. Check Done

13. Forget Password Animation

14. Network Error Animation

15. 3D like Animation

16. Heart Filling

17. Rocket Launch

18. Illustration Animation

19. Update Animation

20. Girl Liking Animation

21. Veil Background Animation

22. Loading Percentage

23. Happy Giftbox

24. Message Notification

25. Digital Marketing Animation

Also read | Affiliate Marketing on Amazon

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Off-Page SEO: Top 10 Trends To Rank Your Website in 2022

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In the span of a few years, SEO trends have changed dramatically. The algorithms are constantly evolving due to innovation in emerging technologies.

It’s time to start thinking about what SEO trends you want to be ahead of to start 2022. Digital marketing professionals, marketing agencies, and businesses alike will need to be prepared for this year, arguably more so than ever before.

Lucky for you, we have compiled some of the most important Off-Page SEO techniques and strategies to help you prepare for what is coming!

As smart bloggers and content marketers, we usually start with On-page SEO.

But we don’t stop there. Because, to a large extent, the things that matter to Google often happen away from your website.

In this guide, we are going to dive deep into the ins and outs of off-page SEO and help you get a better idea of what it is, why it is so vital to online marketing, and the activities involved in it.

What is Off Page SEO?

SEO can be difficult and scary to understand; it can get so confusing with on-page SEO with off-page and everything else in between.

When you are starting out, you often have no idea what will get you the maximum ranking and others with more knowledge get the highest spot easily by applying various strategies.

This is why you must learn these strategies as well as apply them to your blog or website. Off-Page SEO sounds more intimidating than it actually is and plays a large part in any SEO audit.

In general, off-page SEO or off-site SEO means actions taken outside your website to make it rank better on search engine pages. It is a way to make people find you easier by making changes that can get you higher rankings.

Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance..

Technical (vs) On-Page (vs) Off-Page SEO: What's the difference?

Among the ranking factors used to evaluate websites, the most commonly mentioned terms are on-page SEO, off-page SEO, and technical SEO. Let’s break down each one of these three factors:

On-page SEO refers to the SEO strategies used directly on the website. Optimized site content helps search engine robots that scan websites 24/7 to understand how helpful the content of your website is for users and compare it to competing websites. Text content, photos, meta tags, links — all of these fall under this category.
Off-page SEO covers all the SEO activities that take place outside of the confines of the website. Link building is the king of off-page SEO, plus there are many other things you can do off the website to get it to rank higher, such as good old PR, social media marketing, etc.
Technical SEO aims at improving the crawling and indexing of the site by Google algorithms. It includes improving the speed, structure, URL canonicalization, and more.

On-Page SEO	Off-Page SEO	Technical SEO
Content	Link Building	Site speed
Meta tags	Content Marketing	Well-structured data
Heading optimization	SMM	XML Sitemaps
Internal linking	Blog posting	Canonicalization
Image optimization	Customer reviews	Hreflang tags
& more	& more	& more

Off-Page SEO Checklist

So, what is the most important part of off-page SEO? Let’s have a look at the off-page SEO checklist and figure out how to best incorporate them into your marketing plan.

10 'Must Follow' Off-page SEO Techniques For 2022

It’s clear, if you want to improve your rankings in search results, you can’t ignore off-page SEO. To improve your off-page SEO, here are the factors that you should focus on:

1. Link Building

Link building should be the backbone of any off-page SEO strategy, given the weight of links in Google’s algorithm, but it is important to understand how you should approach link building as an off-page tactic.

To find quality backlinks, you need to invest some time into finding high-domain authority blogs. Ideally, you should look for websites in the same niche as yours.

Get the backlinks to your page.

How?

Email Outreach…

You need to send personalized emails to each of those blog editors to let them know about your amazing content.

Here’s an email script for you:

Hi (NAME),

I came across your article here (URL) and found it to be insightful and well done.

I’m reaching out to you today because we wrote a few articles on (CATEGORY 1) and (CATEGORY 2) such as (TOPIC 1, TOPIC 2 and TOPIC 3)

We love to support business owners with valuable information and I think your users would find our articles to be educational. We would really appreciate it if you could link to one of our articles above.

In exchange and as a thank you for linking to one of our articles, we would be happy to offer you a guest post on our blog or a non-reciprocal backlink.

Please let me know if that’s something you would like or if you have any question!

Thanks & Regards,

(Your Name)

Do personal email outreach campaigns really work?

In short: YES!

2. Press Release

Press Release is a method where you submit your article on different online channels so that your website gets a Press Release. It is an off-page SEO strategy that helps in popularizing the article on the web to improve SEO of the site.

By implementing a Press Release your website gets potential customers and investors. Your website gets backlinks that are of high authority. On various media, you need to submit your article.

Whenever users Google your website and find your website in search engines it builds trust between the user and you. Instant result is achieved when you make an effective backlinking strategy.

Paid and Free press release websites

3. Google My Business

Any actions focused on optimizing your webpage to get it to rank higher on the Google Map Pack are regarded as off-page SEO. An account in GMB is a powerful tool essential to boosting the digital presence of local startups and businesses.

Reports say 4 in 5 consumers use search engines to find local information. If your business is not showing up at the top of the local GMB results, this spot will be taken by your rivals.

Trending Today

4. Guest Blogging

Guest Blogging is an off-page SEO strategy that is used to acquire backlinks & gain popularity. In this strategy, an author/blogger contributes articles to a different blog in exchange for a link to his own blog, website, or social media.

It also helps your website to generate more traffic by giving your website more exposure to many different users, and can boost your social media presence.

To write a Guest Blog, there are many formats available on the internet, but to make it easy for your reference, here’s the format.

 Email Templates to Get Your Guest Post Request Accepted, Click here.

Send an email to the people’s related to your niche with that format above mentioned.

Out of 100 emails sent per day, you may get 2 to 3 responses back and ask you to be a guest blogger and you get backlinks easily.

If you send everyday mass emails to people continuously for few days to months, then gradually you will get few backlinks. So, be with patience and don’t give up!!!

The quality of backlinks you get, the higher the chances to get top in Google.

5. Create Visuals That Other Blogs Can Use

Visual content is an amazing way to get other blogs to mention your site… without needing to rely 100% on blogger outreach.

For example, in this article I’ve used the graphic which was designed by our team.

As you can see, nothing fancy. But it’s a helpful visual for people that aren’t familiar with how Google figures out a topic of a page.

Which led to people using that visual in their post (and linking to our site as the original source).

In my experience, most people that use your image in their content will link to you.

Even if they don’t, you still get an unlinked brand mention out of the deal.

Which can still help your off-page SEO a little.

6. Anchor text

Anchor Text is a keyword that is a clickable hyperlink with an underline. It is always in a blue font such as www.focusarcdigital.com . By giving an Anchor text, it provides relevant information to the user and also to the search engines.

Google states in their original PageRank patent that:

Google employs a number of techniques to improve search quality including page rank, anchor text, and proximity information.

If you did have control over the anchor text of external inbound links, it’s possible to have too much of a good thing. Penguin—which is now part of Google’s core algorithm—penalizes sites that attempt to manipulate rankings by building links with keyword-rich anchors.

Luckily, most people naturally link in natural and relevant ways. If your article is about x, then the chances of someone linking with anchor text related to x is quite high.

7. Social Media Marketing

Social media marketing could not be missing from the most effective techniques of Off-page SEO . Without a doubt, Social Media Marketing is the fastest way to spread the word about a new product or service. Social media is a huge trend and has a great influence on most internet users.

For this reason, if you want your page to have more traffic and therefore a better position in search engine results, try to be as active as possible, especially on Meta or Instagram, which are the popular platforms.

Create an organized corporate profile, following those who dominate professionally in your field. Thus, you will get a large circle of followers that will be related to the content of your page.

8. Forum Posting

If you want to get more backlinks to your website, forum posting is an equally good way to do that. Essentially, you are participating in a communication platform and discussing issues with your domain with other users.

Ask questions, give tips or directions, and generally share information and opinions with other users who are interested in learning new things about your field.

How can you benefit from forum posting?

When replying to a question posed by another user or write your opinion on a topic always relevant to your field, let down your comment link to your website as a signature (signature link). This way you create backlinks and therefore increase the traffic of your own page.

9. Brand Mentions

Google loves brands and prefers to rank branded websites on top of the results. The reason is the same as explained above about Expertise, Authority, and Trustworthiness. Brands are more reliable and likely to be trusted by users and this translates to a better user experience and happier Google users.

The difference between brand mentions, link building, and social media marketing is that brand mentions do not necessarily have a link pointing to your website. It can be mentions of your brand in forums, articles, reviews, or social media networks.

10. Quora

Quora is a platform to ask questions, get useful answers, and share what you know with the world.

That means you can use Quora to find advice, ideas, perspectives, explanations, and answers to things you’ve always wondered about.

To get more traffic to your website, you can give answers to those questions which is relevant to your blogs and give a link to them.

There is a high chance to get more traffic by doing as mentioned above.

Also read | How to Get Traffic from Quora – Quora Marketing

Conclusion

Off-page SEO is as important as on-page SEO. I personally don’t like Off-Page SEO, because it requires a lot of hard work, time and dedication.

But if we want our website to get more traffic and to rank on google, we have no other choice.

My advice for beginners is to concentrate first on creating a great website with awesome content and then start working on your off-page SEO to get links that can make a difference in your rankings.

Try each method separately and find out what’s working best for your website and do that consistently and soon enough you’ll see a positive effect on your rankings.

FAQ

What is off page SEO

Off-page SEO refers to anything done outside of your website with the potential to affect search engine rankings. Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of creadibility, authority, popularity and relevance.

How to do off page SEO

The biggest off-page SEO factor is the number and quality of backlinks to your website. Some examples of ways you can build links to your website are:

Creating awesome content that people want to link to because it is valuable.
Social media shares of your content that ultimately generate links.
Outreach emails to influencers in your industry that ultimately link to you.
Guest blogging on sites related to yours. These guest posts will have links back to your site.

What is the difference between on-page SEO and off-page SEO?

On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.

What are the Best off-page SEO techniques in 2022?

Create content that is shareable.
The content must be worth sharing.
Increase social media engagement.
Access high PR question and answer websites.
Submit creative infographics.

What is the importance of off-page SEO?

Off-page optimization is a necessary aspect to get your sites ranked because this is the only way Google or any other search engine for that matter gets an authority signal that your content is valuable to the readers. And once this starts picking up, the result is:

Online branding
Growth of reach
Increase in referral and social traffic
Increase in domain authority
Better search engine ranking

What are the Benefits of Off page SEO?

Online branding
Growth of reach
Increase in domain authority
Better search engine ranking
Increase in referral and social traffic

What are the types of off page SEO?

These are the Top Off-page SEO activities:

Guest Post Submission
Blog Commenting
Newsletter
Article Submission
Image and Infographic Submission
Brand or site mention
Video Submission
Social Media Engagement
Outreach
Social Bookmarking
Question & answer Sites (Quora)
Press Release
Use Google My Business

Off-Page SEO: Top 10 Trends To Rank Your Website in 2022 Read More »

11 Tips on How to Increase Your Instagram Engagement

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Want to increase your Instagram engagement in 2022?

Whether you’re a social media influencer, marketer, business owner or simply interested in boosting your personal profile online, chances are you’ve thought about how to increase your engagement on Instagram.

Yes, there’s the tried and tested way of personally interacting with followers in authentic ways, but let’s be real. There’s never enough time for this and with Instagram’s super intelligent algorithm, it’s not a foregone conclusion that this will even work.

In this post, we’re going to discuss everything you need to know about your Instagram engagement. Here are 11 tried-and-tested ways to increase your Instagram engagement in 2022.

What does Instagram engagement mean?

Instagram engagement is a mix of all the actions that users take on your content across the platform.

On a high level, organic Instagram engagement refers to likes, comments, shares and saves.

But some content formats offer more ways for users to engage. For example, Instagram Stories engagement can include responses, emoji reactions, link clicks and interactions with dynamic elements like poll stickers.

Some engagement on Instagram in-feed posts is visible to other users, giving accounts the benefit of social proof.

The engagement on Stories is not visible to other users. This reduces the social proof benefit, but it can still help you drive conversions and get on the Instagram algorithm’s good side.

Instagram’s algorithms favor posts that create a lot of interest in a short period of time, and it prioritizes them accordingly. A high level of engagement triggers the algorithm to believe your post will be of interest to many of your followers, causing it to appear higher in their feeds.

There are some techniques to boost Instagram engagement; frequently posting, ensuring that your audience is active when you post, and actively engaging with your audience before posting.

The higher your post appears in people’s feeds, the more people engage with it. As a result, your reach, engagement, and audience loyalty will all improve.

It’s essential to optimize each post on your account as valuable for your audience. The easiest method to improve your Instagram account is designing and sticking to an Instagram marketing strategy.

The worst thing you can do is gain Instagram followers by publishing random things. You may receive a lot of attention from a post of your cute puppy or non-related funny reel, however, those followers will not be interested in your business content.

They will never engage or convert to customers.

When it comes to your target audience, the approach is all about ensuring you get the most out of your content in terms of reach and engagement.

Here are some simple ways to boost Instagram engagement and help you expand your reach, get new followers, and grow your community over time.

How to increase engagement on Instagram ?

Want to get more engagement on your organic Instagram content, including both Stories and feed posts? Let’s look at 11 proven strategies to increase Instagram engagement.

1) Engage Through Instagram Stories and Stickers

Instagram Stories and stickers are an excellent way to encourage your followers to interact with you and share their thoughts and experiences, which helps you establish a devoted following who feels connected to you as a brand.

On stories, there are a number of quick and easy stickers to use like polls, questions, countdowns, quizzes, and emoji sliders to name a few.

One of the most engaging uses of Instagram Stories stickers is the question sticker.

The Instagram Stories questions sticker allows you to have direct conversations with your followers. You can prompt your followers to ask you questions on a certain topic or you can open the floor entirely.

2) Be authentic and transparent

Right now, the allure of authenticity and transparency from brands is particularly strong. Instagram users want to know everything about the brands they love, and being open and direct on social media is a great way to build your brand’s reputation.

If people feel like a brand is hiding something, that’s not great. Your audience and customers are also much more likely to accept issues if you warn them in advance and explain the why.

Transparency can help you turn a negative situation into a positive branding experience.

Here’s a great example from Farmgirl Flowers. It’s a post directly from the company’s founder, addressing that the company has had a hard time, acknowledging past shipping delays, and laying out steps about how to improve things moving forward.

This is an exceptional example of owning your mistakes in a direct way and providing a clear path for an improved customer experience moving forward.

3) Create & Share Relatable Memes

Memes are the way to every user’s heart.

They’re funny, creative, and relatable. And in 2022, relatability is where it’s at.

Simply put: Instagram users want to feel seen and heard.

And with the right meme, your audience will be liking, commenting, and sharing your post with their friends.

Regardless of your niche or industry, the opportunity to create a meme is there.

4) Create Saveable Graphics

Quotes, graphics, and repurposed tweets are everywhere on Instagram – and they’re perfect for driving engagement.

You’ll find that Instagram users love to share quotes on their stories — especially if they’re both moving and aesthetically pleasing.

Instagram will load in the frontend.

A recent trend is repurposing tweets into Instagram feed posts. This type of content is really engaging and popular on Instagram. Ironic, we know.

Similar to meme creation, these sorts of graphics don’t require many resources.

Even if you don’t have Twitter, there are many templates you can use to make it look like a tweet.

Designer or not, you’ve got this!

5) Use more carousel posts

Carousel posts are an engagement gold mine.

Instagram carousels allows you to share up to 10 pictures, videos, and text graphics with your set of audience in one post.

Whether it’s sharing educational content or supporting a social cause, carousel posts that offer some sort of value can help drive saves and shares.

Instagram will load in the frontend.

Source tells that the carousel posts get 3.1x more engagement, on average, than regular posts.

This may be because curiosity gets the best of all of us, and users just have to see what’s next on the carousel. This stops them from scrolling past it, which is pretty much half the battle.

6) Post When Your Audience Is Most Engaged

Posting when your audience is most engaged is a great tactic for boosting engagement.

So, how do you know when your audience is most engaged?

You could manually track when you post on Instagram and see how your content performs over time in an Excel sheet or Google Doc.

Also, you can make use of the Instagram Insights that allows Instagram Business Account users to see analytics related to their profile and posts.

From this data, you’ll be able to identify what your audience likes and engages with the most to improve your Instagram strategy.

7) Use Relevant Hashtags

Hashtags are, first and foremost, a reach tactic – but greater reach typically equals higher engagement levels. Without a doubt, hashtags should be part of your strategy.

Instagram recently advised that creators should use between 3-5 hashtags on their posts, despite allowing up to 30 per post.

This goes against everything we’ve previously heard about how hashtags work on Instagram, but based on their new focus on keywords and SEO, it does (kind of) make sense.

Instagram is introducing more “suggested” content feeds – like the Instagram Reels tab, for example. But in order to provide suggested content that truly is a “good match,” Instagram needs to be able to accurately categorize it. The theory? Fewer hashtags = more reliable self categorization.

As Instagram slowly pivots towards semantic keyword search, it opens up a new world of possibilities in content discoverability – indicating that the words in your captions or the topics in your videos will become searchable too.

However, despite these major advancements, hashtags do still work on Instagram. Paired with a strong content strategy, they can help yield impressive results.

8) Create content that’s relevant right now

Want plenty of attention and engagement on your post?

Go beyond evergreen content, and try to find something that feels urgently relevant now.

For example, during the COVID pandemic, there were plenty of posts about how to get through what we all thought would only be two weeks of restrictions early on. Every Earth Day, you see lots of posts talking about how to live a more eco-friendly life.

Here, we have a post from DSW for Global Running Day, where they worked with an influencer to promote a product at a relevant time point.

There are so many different social media holidays like National Dog Day, National Secretary’s Day, and National Ice Cream Day. See if you can find some related to your audience and plan ahead.

9) Keep your caption game strong

Visuals are the most important part of your Instagram post, we fully acknowledge that. But they aren’t the only thing that matters.

Your captions matter a great deal, and they can completely change how users perceive your brand & post. They can keep things fun, interesting or quirky (as you see fit), encouraging users to comment.

Here’s an example from Stasher. They could have simply said “There’s a sale, 25% off until midnight.” But instead, they used fun, fresh copy, emojis and all-caps for emphasis.

Captions are a powerful tool that can be used to encourage likes, comments, and even visits to your website. And if your post gets enough engagement, it might even end up on the Explore Page!

What’s more, captions are a huge opportunity to build a stronger relationship with your audience.

10) "Like," "Comment," and "Reply"

The most straightforward strategy to increase brand engagement is to engage! This may sound self-evident, yet it’s remarkable how rarely most people do it. A brand is a collective personality; it is the sum of your business identities.

Users are drawn to brands that show a more honest, more true aspect of themselves. They aren’t just a business out to make a profit; they are genuine individuals living in the real world.

Be engaging if you want to increase engagement. It’s a basic recipe, but it’s quite effective.

Engage your fans by commenting on one of their most recent posts. You will notice people who engage with you often; these are your “fans.”

No matter who they are, you grow better as a community than you do alone, reciprocate engagement with your fans whenever possible!

No matter how busy you are, take the time to react to comments and meaningful DMs. If you respond to your followers, they will be more likely to think of you when they need the assistance you provide.

11) Consistency

One of the most crucial aspects to remember is to remain consistent with your posting. According to multiple studies, posting on Instagram once or twice a day will help you grow.

This is more effective than using an Instagram growth service or purchasing false followers.

When you post consistently, your audience knows that you’re serious about delivering them with quality information on a regular basis.

They grow accustomed to seeing you in their feed, and you establish yourself as the “go-to” content creator for the types of entertainment, products, and services you offer.

It takes time to build an engaged Instagram following, and you must be consistent and dedicated in your efforts to see better results.

👉🏻 Want more tips to grow an engaged community on Instagram in 2022? 👈🏻

Follow me on Instagram by clicking here.

Bottom Line

In the year 2022, your Instagram profile will serve as a secondary website for your business. In some circumstances, it may be able to accomplish more than your website. It establishes brand trust, social proof, and genuine connection with peers, prospects, and customers.

Even a simple like can go a long way, setting off an avalanche of engagement that can mean more visibility, a better brand reputation and piqued user interest.

The positive momentum that you can see from continued high engagement is significant, and it can make it easier to accomplish your other marketing goals, too.

What do you think? How do you increase your Instagram engagement rates? Which of these strategies do you use? Share your thoughts and questions in the comments below!

Also read | Affiliate Marketing on Amazon

Wanna grow your Instagram?

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Smart Quiz Builder Review (2022): Build Dynamic and Engaging Quizzes

Features of Smart Quiz Builder

👉 There are three types of quizzes that you can build: Personality, assessments, and scoring.

👉 Smart Quiz Builder allows you to create calculators, surveys, personalized and timed quizzes.

👉 You can include all types of questions in your quizzes or surveys such as single choice, multiple choice, open-ended questions, yes/no, fill-in-the-blank, file upload, rating scale, matrix-style, ranking, and sliders. More types of questions are coming soon according to their roadmap.

👉 You can choose from pre-built quizzes so you won’t have to start from scratch.

👉 On the other hand, Smart Quiz Builder has an advanced and user-friendly customizer so you can easily edit your quizzes and modify them as much as you’d like. This also includes a mobile-view customizer so you have control over the mobile responsiveness of your quizzes and surveys.

👉 Their intuitive UI/UX allows you to build and publish your quizzes in just a few minutes.

👉 Create advanced quizzes using feedback surveys, conditional logic and analytics, and much more.

👉 Add smart branching logic where answers dictate the next question.

👉 Send your leads to a fully-customized, personalized outcome screen or a recommended product page based on their feedback and results of their quiz.

👉 Add your own custom branding and style to all of your quizzes, surveys, and assessments.

👉 Smart Visual Builder can integrate with all major email and marketing platforms.

👉 Create and view detailed analytics and reports of your quizzes right in your dashboard.

👉 Smart Quiz Builder is a WordPress plugin but you can embed their code so you can easily insert the quiz widget in any part of your website.

👉 People can easily share the quiz with their friends through social media integrations and buttons.

What makes Smart Quiz Builder stand out?

Smart Quiz Builder(SQB) helps users to create multiple-choice quiz. Hints can be specified based on answer selection. Multiple correct answers can be chosen.

It can be selected as how many times the question can be attempted. You can use this plugin to engage your website traffic on the quiz and with these; you can easily generate leads and increase your website sales.

Smart Quiz Builder is a feature-rich plugin for Quiz building and leads generation. The best part is that this platform is completely customizable, so you can create surveys that fit perfectly with how you work.

So if you are the one looking to create quizzes to attract more users’ interaction on your website, then you can use this plugin

Who is Smart Quiz Builder For?

Digital Marketers, business owners, or any sales team that wants a better understanding of their customer’s wants and needs through an interactive sales and quiz funnels.

Note: Smart Quiz Builder is a plugin for WordPress. You’ll need at least one WordPress site to install, create, and manage quizzes. But after you create it, you can publish it anywhere, including on non-WordPress sites.

Smart Quiz Builder’s Pricing Overview

Smart Quiz Builder’s price starts at a single payment of $69 for a One-site License. This allows you to build quizzes, complete with all of its features, but only on one website. Theirs is not a subscription model so the price scales up if you want to build interactive quizzes on multiple websites.

Alternatively, Smart Quiz Builder is offering a limited lifetime deal which starts at $59 for a single code. Check out the inclusions in this deal below:

Find out more details about their lifetime deal here »

Smart Quiz Builder Overview

SmartQuizBuilder is a quiz-based lead generation and leads nurturing tool that allows you to build a quiz funnel and generate leads effectively.

It’s the best for Digital Marketers, Digital Entrepreneurs who want to understand their customer through captivating targeted quizzes better.

It is a very intuitive platform. Within minutes, you can create your quizzer funnel- also a very user-friendly quiz builder for any non-coder person.

The best part of SmartQuizBuilder is that you can create one-of-a-kind quizzes in just minutes with no coding skills required. You can even use the pre-built templates or start from scratch.

Generate leads & tailor your content with an easy quiz funnel

Bridge the gap between you and your prospects with interactive quizzes from Smart Quiz Builder. Get lifetime access to Smart Quiz Builder today!

User Reviews for Smart Quiz Builder

SQB has so many features. It is incredible what it can do. I'm using SQB for the initial questionnaires after people buy the program and also as a lead magnet. I often say to Liam how lucky we are to have found you!

I love seeing "someone took the quiz" followed by sales notifications! Using a personality quiz to direct people to the right membership is helping me boosts sales.

Smart Quiz Builder Review (2022): Build Dynamic and Engaging Quizzes Read More »

13 Smart Ways To Get More YouTube Subscribers (2022)

1. Add Watermark to your video.

This is a nice little hack that you can use for your YouTube channel right away. Youtube let you add a watermark that could be shown on all your videos and at all the time. This adds another way for your viewers to subscribe to your channel. This is how this watermark looks like:

Do notice, the various options to show the watermark. You can also remove any existing watermark and use a new one. Initially, I used my logo as a watermark but later on, I shifted to “Subscribe” icon which helped me to increase the number of subscribers.

You can download the below image and use it as your watermark.

2. Configure YouTube account defaults

This is another nice hack that you can use to add a subscribe reminder in all your videos. Just like branding, YouTube lets you add default settings for all your future uploads. You can use this feature to ask your users to subscribe to your videos in all your videos. (See screenshot below)

To configure this, simply head over to YouTube defaults page and add a description that you would like to show in all your videos.

This is the default description I use in all my videos.

I can always edit or remove anything at the time of uploading videos. This is such a time saver and ensures that I remind my viewers to subscribe to my channel.

3. Append your Channel URL with subscription string

This is another smart way to exponentially increase YouTube subscriptions from people who click on your channel link. In this trick, you will append your channel link with “?sub_confirmation=1”

Before: https://www.youtube.com/c/Focusarc

After: https://www.youtube.com/c/Focusarc?sub_confirmation=1 (Click on the link to see it in action)

What this does is, when a user clicks on your link with SML magic string (?sub_confirmation=1), they see the pop-up to quickly subscribe to your YouTube channel. (See the screenshot below)

This removes the friction and lets users quickly subscribe to your channel.

You can use YouTube subscription string with tip #2 (above) or also when you add a YouTube channel link on your blog, social media or any other places.

4. Create a plan (and script) for your videos.

The first step in getting started on your YouTube journey is to plan what your channel is going to be all about.

Then you need to plan the structure of the videos.

Decide what it is that you love creating and focus on developing related skills. Do not mimic trending YouTube channels. Doing what you love is more important for success on YouTube (and in life).

Videos tend to perform better if you write a script because scripts help you in organizing your videos efficiently and keeping you on track. By sticking to a script, you’ll be able to stay on track without veering off to an unrelated topic. This script will also ensure a perfect flow of events resulting in a well-focused video.

Include as many details as possible into your video script:

The exact words you are going to say.
The actions you will be taking in the video.
The main points you need to stress.
Any necessary calls to action (click on this link, subscribe to my channel, etc.)

Also, identify your target audience and write your script based on their understanding.

5. Create effective channel branding

Channel branding is an important way to let viewers know who you are and what they can expect from your channel.

Your YouTube banner welcomes everyone who clicks into your channel. Maybe they just watched a video and are looking for more. Maybe they’re a potential subscriber.

Make sure they know where they are and why they should stick around.

Your banner needs to be clean, on-brand, compelling, and—this is the fussy part—optimized for all devices. You don’t want important details covered up by your social media buttons, for instance.

6. Increase your uploading frequency.

Now, this is easier said than done, but you cannot ignore its validity. The main reason someone subscribes to a channel is that they love the work of the publisher and wants to see more of their videos.

YouTube subscribers usually do not like channels that don’t produce regular content. Especially in today’s digital age, consumers want continually more and more entertainment. You need to be able to keep up with your subscribers’ demands.

Consistency is the key to developing a long-lasting relationship with your subscribers.

Release your videos in a timely, recurring, and structured fashion. Try to publish one video per week… or at least one or two per month.

Stick to your schedule and do not upload videos off of this schedule. This will hurt your reputation. It’s like watching your favorite TV series; a new episode comes out according to a regular schedule. This consistency helps you stay engaged as a viewer.

7. Optimize YouTube Titles for CTR

Being distinguishable is the most important aspect of YouTube success.

One great way to do this is to give your videos offbeat names. This way, you’re going to be getting a lot of people coming to your channel based on curiosity alone.

Having quirky titles will play a major role in getting the views that your channel needs to benefit from the social proof factor.

But to get a maximum amount of views, you will also need to dive into the SEO part of YouTube marketing.

Here are a few tips for optimizing your YouTube titles for greater reach:

Use the keyword in the title. This had a larger impact on SEO in the past, but it still has a pretty large effect on video. Google crawlers don’t watch videos the way they read blog posts, so putting the keyword in the title will let Google bots know what your video is all about.
Use Google Adwords to identify what people are searching for on the web. Try to tackle videos with a perfect blend of high volume searches and low competition.
Don’t make the title too long. Google truncates the length of the video down to 66 characters and adds ‘YouTube |’ before the video (taking an extra 10 characters). Your ideal video title should be no more than 50 characters.
Make the title descriptive. Give the audience a sneak peek as to what the video will be about.
Make the title engaging. Like I said above, having a quirky title will get more people to click. The more clicks you have, the higher it will rank.
Don’t use the word “video” in the title. This will only take up space and won’t help you rank higher on YouTube’s search engine (though it may have an effect on normal search engines).

In short, learn how to write catchy, relevant, and optimized titles.

8. Create an engaging channel trailer.

YouTube offers a great feature called channel trailers that lets you automatically play a video upon the opening of a YouTube channel.

Your channel trailer is something you must carefully work on and constantly improve to keep visitors engaged.

This is the moment where you need to catch your audience’s attention within a few seconds. The perfect channel trailer is somewhere between 30 seconds to 60 seconds.

Here you will need to provide a reason for your potential subscribers as to why they must stay on your channel, and what it is that you have to offer them.

If you are good in front of the camera, give a quick, informative, and engaging introduction (with a well-structured script).

In your YouTube’s Channel Reports, check the viewer retention rates to see if you are killing off potential subscribers with a boring or lengthy channel trailer.

Tweak it until it’s perfect.

9. Use A YouTube Intro & Outro.

Your YouTube intro and outro not only helps in branding, but it will also make your video more entertaining.

Having an intro and outro will serve your brand and offer your video a sense of professionalism. It’s like the opening theme song of a TV show.

Moreover, an attractive intro will ensure that your viewers stay glued to the rest of the video.

Here is an example from my channel:

10. Optimize your video descriptions.

Coming back to the SEO aspect of YouTube videos, the video description is not to be neglected.

The description will not only let your videos be found in search engines, they’ll also give potential viewers an idea of what your video is about.

But don’t overdo it. Having a very detailed description makes no sense because only the first few lines of your description show up when the video is initially loaded.

Again, like the title, you should use your keyword in the description, and again, don’t overdo it. Don’t think you’re outsmarting the search engine by adding in your keyword 17 times. Doing this will actually hurt your chances of showing up in searches.

Keep it natural and authentic.

11. Make the most of meta tags.

Make use of the Google Keyword Planner for getting ideas on relevant keywords for your YouTube videos. Add all of those relevant keywords to your videos. This will help you become more discoverable in both Google and YouTube search engines.

Overdoing keywords will not help (it will actually hurt), but a few well-researched and well-placed keywords can do wonders for your rankings.

A low video count may not always be only about poor content; it could also indicate poor discoverability

Metadata is something that plays a major role in getting your videos displayed in search results. You can browse some well-converting videos and see what meta tags they are using to give you some ideas. But don’t just copy and paste meta tags; this won’t help your cause.

12. End your videos on a high note.

Whatever the nature of your videos, make sure you end your videos on a high note.

Just like the last dialogue before the curtain falls, make sure you end your videos in a memorable fashion.

Ask your audience for a subscription and alike if they liked the video. Tell them to check out your website.

Whatever you do, remember:

If you never ask, the answer will always be no.

End your videos on a note of confidence and let your audience know you appreciate their viewership.

Create a tail slate, or a brand-like outro with a standard banner and “subscribe” annotations across all of your videos.

End your videos with a smile and keep your visitors eager for more.

13. Cross-platform promotion is a necessity.

In this age of social media, being present and active on multiple social platforms is a pre-requisite for being alive.

If you’re trying to build a brand, being discoverable is a must. You need to be active on many major social media platforms.

You should at least have a profile on Facebook, Twitter, and Google Plus. But you can always opt for other ones like Pinterest, Instagram, SnapChat, and all the others…

This is how successful brands are built.

By being visible in many places around the web, you set yourself up as an omniscient presence.

Bottom Line:

“Only those who attempt the absurd will achieve the impossible.”

— M. C. Escher

What worked for someone else might not turn out to work for you. So, keep experimenting and stick to the methods that work for you.

Keep experimenting with camera angles, backgrounds, video thumbnails, and all the techniques in this article. Keep tracking your changes and the way they are affecting your audience’s behavior.

Stay true to your brand.

Building something of value on YouTube takes a lot of effort, time, perseverance, and a long-term commitment. But eventually, with patience, you can reap its benefits.

Keep experimenting and exploring

To read more contents about Digital Marketing,click here.

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Amazon Affiliate Program: Make Money as an Amazon Affiliate

Why you Should Signup for Amazon Associates?

Amazon Associates possess certain features that make it a pretty essential platform to sign up for all those who are looking to earn through affiliate marketing (Amazon).

1. Trustworthy Brand

The customers highly trust Amazon and don’t hesitate in making a purchase of any product from them. Apart from being trustworthy, Amazon is also convenient that makes it perfectly accessible for people.

2. Easy Startup Process

The startup process for Amazon Affiliate Marketing is easy. To easily integrate your website and blog, Amazon provides you with good software, widgets, linked images and other relevant resources.

3. Earn High Commissions

By promoting high-priced products like gadgets and furniture, you can increase your chances of earning a higher commission.

4. Earn Commission on Additional Purchases

The consumer has a tendency to explore a range of products before making the final purchase. Similarly, on online shopping platforms like Amazon, the consumers also look through a lot more products.

Here is your chance of earning an extra commission. Apart from purchasing a product that you recommended, if the consumers purchased additional products through your link, you are entitled to get that extra commission for that.

5. Make optimal use of the Festive Season

The Holiday Season can be a great time to earn extra commission. The engagement and conversion rate increases drastically during the festive season. This can be a very profitable time for you in terms of commission.

How does Amazon’s affiliate program work?

Amazon Associates is essentially a referral program that pays a commission to referring websites. So when you send a customer to Amazon via a link on your website, you get a percentage of the sale of whatever they purchase over the next 24 hours.

Your commission varies though depending on what type of item a customer purchases. Refer to the chart below to see what Amazon’s fixed standard program fee rate is for various product categories.

Source: Amazon.in Associates

However, to earn a commission from Amazon purchases, a customer must place an order within 24 hours of arriving at Amazon.com from your affiliate link. Once that 24-hour window closes — or if the customer re-enters Amazon through another affiliate’s link, you won’t earn any fees from subsequent purchases.

However, if the customer returns to Amazon via one of your affiliate links, a new 24-hour window opens, and you’ll again be eligible to earn fees based on the customer’s order.

If a customer arrives at Amazon from one of your affiliate links, adds an item to their shopping cart and leaves Amazon without completing their order, it’s still possible for you to earn a percentage of that sale.

As long as the item was added to the shopper’s cart within that 24-hour window, you’ll receive the referral fee if the order is placed before the shopping cart expires, which is typically 90 days.

Amazon affiliate program: Pros and cons

Earning income simply for linking to an Amazon product may seem like a no-brainer, but there are a few things to consider before becoming an Amazon affiliate. Let’s look at some of the pros and cons of Amazon affiliate program (Amazon Associates).

Pros:

There are several significant reasons to join the Amazon Associates program, including:

- Amazon is a highly visited, well-known name that people use and trust every day.
- It’s free to join.
- There are no traffic thresholds or other metrics you need to be accepted into the program.
- There are tons and tons of products you can promote.
- There is a good reporting system so you know what’s getting clicks and what’s selling.
- You can receive direct deposit payments into your bank account.
- Amazon offers good customer service to its buyers, so you reduce the risk of having your visitors get mad at you if they have a problem with the product.
- Even if your visitor doesn’t buy the product you referred, if they buy something on that visit, you earn a commission.

Cons:

Nothing is ever perfect, including the Amazon affiliate program. Here are a few downsides:

- The commission rate is relatively low compared to other affiliate programs, 1% to 10% depending on the items. It offers flat-rate for the bounty programs, such as $15 for business account sign-ups, $3 for Prime referrals, and $5 for Audible referrals.
- Their cookies only last 24-hours. That means if your referral doesn’t buy within 24 hours, you won’t get credit. (However, if the product is added to their cart, the cookie lasts 89 days.)
- You’re not allowed to send Amazon affiliate links in emails. That includes blog posts that get sent as an email. Since email is an excellent way to send great offers to your readers, this rule is particularly disappointing.
- If you have a U.S. site and are promoting products in the Amazon U.S. store, you won’t get credit for referring someone who ends up buying the product from outside the country (i.e. Amazon UK).
- Payment options are only through direct deposit, check, or Amazon gift card. There’s no PayPal option.

Ways to Promote Your Amazon Affiliate Links

Here are different ways you can promote your Amazon links:

Blogging

Blogging is probably the most common way affiliates make money with the Amazon Associates program. Making money with Amazon Associates on a blog can be done by:

Writing content for your blog or website about picking or buying a product available on Amazon. Now more than ever, people go online to research their buying options. If you’re a mom blogger, you can write an article on picking a low-cost vacuum with a link to your top choice or several links to your top choices. A photography site can link to cameras and other photography equipment.
Writing reviews of new products. Again, people want to know about items before they invest money in them, especially if they’re new and there isn’t a lot of information available.
Writing about best-sellers. You can use the best-sellers listed on Amazon, or if you have an affiliate sales history with Amazon, check your stats to see what has sold best in your blog’s community.
Promoting special offers on the blog. This works well if you have a daily deal blog. This step requires that you watch Amazon for special promotions on products that fit in your website’s topic area.

Social Media

You can use social media to share your blog content with affiliate links, or you can directly share your affiliate links. Note, that you should give an indication that the link is an affiliate link when you post to be transparent and not annoy your followers. People don’t want to be sold to all the time, so posting affiliate links should be interspersed with non-affiliate and non-sales posts.

YouTube Videos

You can offer much of the same types of content on video as you do on a blog, such as reviews. The advantage of video for generating income is that you can give tutorials, tours, and other visual content that better help potential buyers decide whether to buy the items or not.

Lead Magnet and Email

Many successful affiliate marketers have a basic two-page website and an email marketing system that does their affiliate promotions on autopilot to make passive income.

One page is a landing page that promotes a lead magnet to entice people to subscribe to the email. Once subscribed, the visitor is sent to the second page, which often has information about an affiliate product.

The email delivers the lead magnet, as well as a series of other emails that provide helpful tips and information, as well as promotions for affiliate products.

Get Started with the Amazon Affiliate Program Today

The Amazon Affiliate program is an excellent way to turn a side passion into a source of passive income. Choose a niche, write product-centric content, and include contextual affiliate links, and you’ll be sure to grow your Amazon Affiliate income to astronomical levels.

To read more contents about Digital Marketing, click here.

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6 Best Free Email Marketing Tools

Best free email marketing services in a nutshell

Here are the top solutions that we’re going to cover:

Sender (www.sender.net)
Benchmark (www.benchmarkemail.com)
MailerLite (www.mailerlite.com)
Mailchimp (mailchimp.com)
Omnisend (www.omnisend.com)
Sendinblue (www.sendinblue.com)

1. Sender

Sender is one of the best email marketing tools out there. It has a higher rate of deliverability, it is one of the reasons why it is on the top of our list. You are able to create good looking newsletter without having any HTML knowledge.

You should just choose one template that you prefer and customize it. You can customize it by adding text, images and videos. Email personalization is also possible with Sender.

When you run an email marketing campaign, you would really like it if you can check the open rate and click-through rate. Don’t worry, Sender allows us to track the open rate, click-through rate and more.

How many emails/subscribers do you get for free?

The free plan lets you have up to 2,500 subscribers and send 15,000 emails per month.

The next upgrade is $10 per month for 5,000 subscribers and 60,000 emails per month.

What makes this one of the best free email marketing services?

It has plugins for most popular content management systems.
Video gets converted into animated GIFs inside emails.
The analysis tools include click maps and Google Analytics – so you can track all your metrics effectively.
Adding eCommerce products is done by quickly copying and pasting links.
It can help you automate your social media marketing efforts.
It will also give you pointers on how to optimize your subject lines.

2. Benchmark

Benchmark Email is a great email marketing tool if you want to create responsive emails that look great, regardless of what devices they are viewed on. It also has an inbuilt image editor. If you need to add images to your email, you can edit them through the platform itself.

There are tons of email templates you can select, based on your industry, occasion, etc… If any of it doesn’t suit you, you can use the code editor and design an email from scratch. And, it has a feature called ‘Dual view’. It helps us to view the email while editing it.

How many emails/subscribers do you get for free?

The free plan lets you have unlimited subscribers and send up to 250 emails per month, which is almost exactly what you get with Mailchimp.

If you’d like to upgrade, you can start with 600 subscribers and unlimited sends per month for $13.99.

What makes this one of the best free email marketing services?

It doesn’t take much time to craft email marketing campaigns using their drag-and-drop email builder.
You can easily custom code your emails.
The email automation options include welcome emails, abandoned carts, and follow-ups.
Polls and surveys are included.
You receive tools for A/B testing and integrating with hundreds of apps.

3. MailerLite

MailerLite is one of the best free email marketing services that gained popularity in the last two years. This tool makes it easier for users to improve interaction using pop-ups and surveys.

Features such as landing page creator and pop-up customization are some of the outstanding features of the free email marketing tool.

In addition to this, you are able to create stunning emails with drag and drop email builder. And also it has an inbuilt image editor. So, with the combination of their stunning features, you are able to create attractive emails that can grab your customers attention.

With MailerLite you are able to create landing pages matching your email, which will improve your conversion rate. And finally, it provides you with a detailed report including the click-through rate, open rate, unsubscribes count and many more.

How many emails/subscribers do you get for free?

The free plan will let you send up to 1,000 emails without having to spend a dime. And while the free version will give you access to nearly all of the essential email marketing features, you might have to miss out on some advanced features.

By that, I mean you won’t be able to create templates, get live chat support or check CTR using a heatmap, or perform A/B testing. You can unlock all this for $10 per month. If you want to increase the subscribers limit to 2,500 then you need to spend $15 per month instead.

What makes this one of the best free email marketing software?

You can create beautiful email newsletters, pop-ups, and surveys.
Easily design a mobile-optimized email template for free.
Send a newsletter to your global subscribers at optimum time using delivery-by-time-zone.
You’d be able to control your backend using the custom HTML editor.
Find the most converting landing page using A/B split testing and heatmap analysis.
The dedicated support team for providing high-class live chat experience (premium plan)
Get access to 49+ newsletter templates for blog, eCommerce, business, and more.
Has an API for developers built on HTTP and REST.

4. Mailchimp

How many emails/subscribers do you get for free?

The free plan includes 10,000 emails per month for up to 2,000 subscribers.

If you would like to upgrade to unlimited emails it costs $10 per month – the catch is that you can only have up to 500 subscribers – which isn’t the case for some alternatives.

What makes this one of the best free email marketing services?

The drag-and-drop editor, along with the beautiful templates that you can personalize, are some of the best in the business.
You get a landing page builder – use them to promote special offers.
Mailchimp has tools for Instagram and Facebook ads and posts.
Connect with tools like Shopify, Eventbrite, and Salesforce.
The automation tools include options for abandoned carts, welcome campaigns, and product recommendations.
A/B testing and segmentation make your emails more effective.
Great award-winning customer support available 24/7.

5. Omnisend

Omnisend is a must among these email service providers for users who are running online stores only. It quickly pulls products from your store and generates beautiful, attractive and fun emails and opt-in forms to grow your email list.

It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.

How many emails/subscribers do you get for free?

The free plan offers you 15,000 emails per month and 2,000 emails per day. It doesn’t matter how many subscribers you have.

Upgrading depends on whether you need more emails per month or more advanced features. The first option is $16 per month for 500 subscribers and 15,000 emails. The email count and pricing goes up with more subscribers.

What makes this one of the best free email marketing software?

The free plan is a steal and the upgrades are rather flexible.
The eCommerce integrations instantly pull products you want to sell into the email.
It has creative signup forms like popups, landing pages, and a wheel-of-fortune game.
Send out discount codes or scratch cards.
Create automation reports and A/B test campaigns.
Retain mobile audience using mobile-friendly email templates.
Send out automated emails for abandoned carts and order confirmations.
Also offers enterprise solutions for bigger companies.

6. Sendinblue

Sendinblue has a great free plan (unlimited contacts) along with support for SMS text message sending, SMTP, in-depth analytics, powerful marketing automation features all in the same dashboard. Sendinblue is also headquartered in France, so you’re guaranteed to comply with GDPR.

How many emails/subscribers do you get for free?

The free plan lets you have an unlimited number of contacts, but you’re limited to 300 emails per day. For that reason, it might not be a great option if you want to send out email blasts to all your subscribers at the same time. However, if you have lots of drip campaigns, it’s quite flexible because there’s no subscriber cap.

The first upgrade is called the Lite plan, which offers 10,000 emails per month at $25.00 per month. The daily sending limit is removed.

What makes this one of the best free email marketing services?

A strong drag-and-drop email editor.
Impressive automation with things like autoresponders, coupons in emails and abandoned cart messages.
Integrations with platforms like Shopify, Salesforce, and Intercom.
Heat mapping and A/B testing to see how your emails are doing.
SMS marketing that can be linked to your email campaigns.
A feature-rich WordPress plugin that lets you manage everything from your WordPress dashboard. Plus, you can handle your transactional emails through Sendinblue as well.
Chat feature to reach out to visitors in real time. One of the unique features with an email marketing service.
A unique CRM solution that’s integrated into the main Sendinblue package.

All things considered, here are my final recommendations:

I’d argue that Mailchimp is the best all-around free email marketing platform. That is if you’re okay with the limit of 2,000 subscribers.
If you prefer to be able to send to an unlimited number of subscribers then Sendinblue is going to be your choice. I also like their SMS feature.
If you’re running an eCommerce store, you have to try out Omnisend or MailerLite.

Bottom line

These free email marketing tools come with robust features even without the need to upgrade to a paid plan. Small businesses and marketers should be able to make the most of them while saving time and money.

Even if you need to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget.

Which email marketing tools have you used before and which ones would you recommend? Let us know in the comments section.

Hope this article was helpful. To read more articles about Digital Marketing, click here.

6 Best Free Email Marketing Tools Read More »

Digital Marketing

Table of Contents

10 Hottest Digital Marketing Career Paths

1. SEO Expertise

2. PPC Specialist

3. UX Designer

4. Social Media Executive

5. Graphics Designer

6. Social Media Marketer

7. Web Developer

8. Email Marketing

9. Content Manager And Specialist

10. Digital Marketing Manager

Ways To Improve Your Digital Marketing Skills

How can I start a career in digital marketing in India?

FAQ

Table of Contents

What are the emerging digital marketing trends?

1. Short Videos & Live Streaming

2. Metaverse and VR/AR

3. Local SEO & SEO

4. Voice Search

5. Influencer Marketing

6. Interactive Content

7. Google Ads Smart Bidding

8. User-Generated Content

9. Zero click searches and Featured snippets.

Conclusion

FAQ

Techniques for Animation in Website Design

1. Navigation

2. Hover animation for desktop

3. Dark/Low Light Mode

4. Large Attention Grabbing Titles

5. Creative effects

6. Dynamic Backgrounds

7. Galleries and slideshows

8. Scrolling

9. Whole Page Motion

10. Storytelling (Additional)

Why should you use animation in your website design?

Creative Web Animation Examples

How to make the best-animated websites? Pick the right animation tools!

Conclusion

What is a Lottie?

List of 25+ Free Lottie animations

1. Delivery Animation

2. App Click Animation

3. Digital Marketing

4. Success

5. Car Running Animation

6. Skeleton Frame Loading

7. QR Code Scan

8. App Development Animation

9. Stay At Home

10. Lost Animation

11. Web Creator Animation

12. Check Done

13. Forget Password Animation

14. Network Error Animation

15. 3D like Animation

16. Heart Filling

17. Rocket Launch

18. Illustration Animation

19. Update Animation

20. Girl Liking Animation

21. Veil Background Animation

22. Loading Percentage

23. Happy Giftbox

24. Message Notification

25. Digital Marketing Animation

Table of Contents

What is Off Page SEO?

Technical (vs) On-Page (vs) Off-Page SEO: What's the difference?

Off-Page SEO Checklist

10 'Must Follow' Off-page SEO Techniques For 2022

1. Link Building

2. Press Release

Paid and Free press release websites

3. Google My Business